GYMetrix has introduced a new metric to help its clients better understand the true costs involved with providing their customers with gym equipment and to help them become more profitable.

It's called the Cost per Hour Used for gym equipment, and while it may not sound very exciting, the insight this metric provides will certainly make operators sit up and think. For the first time, we are able to give owners and operators a true picture of how efficiently they are buying equipment for their customers. It goes beyond simply looking at how much equipment costs but makes this relative to how much has been supplied and how much customers are using it. It enables us to quantify the cost of operators buying more equipment than they need, and shows how this reduces their profitability.