Over the next decade Gym Operators are going to switch from an "Operator / Supplier Push" equipment model, where they "Push" equipment into gyms with no understanding of customers demand levels for the kit, to a "Customer Pull" Equipment model, where they will buy equipment focusing on the customers demand levels for it. This will result in gym operators providing a better service with lower costs.

Jack Welsh the legendary former CEO of GE said - "Show me a company's compensation plans and I'll tell you how its people behave". Sales Reps make money selling high margin cardio kit and not selling low margin kit like benches, dumbells and Soft stretching Mats which has resulted in an oversupply of expensive kit and an undersupply of cheap kit into gyms ... this will change and cost suppliers millions .. but make operators millions!